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David Stern Discusses Rule Changes To Promote Asian Diversity In The NBA

Published August 7, 2012
By ANTHONY DeLAURIS

NEW YORK – Imagine this season’s “Lin-sanity” times 30.  That is exactly what NBA Commissioner David Stern wants for the league in the next several years.  Speaking with reporters recently in Miami after a Miami Heat playoff win, Stern disclosed plans underway to promote Asian diversity on NBA rosters.Can another Asian rise as high as Jeremy Lin?

The plan could involve the league providing financial incentives for teams to include Asian players on their rosters and to play them in games.  “‘Lin-sanity’ has been tremendous benefit for the league,” said Stern.  “We have reached millions of new fans through Jeremy’s play – especially [Asians].”

According to Stern, financial incentives could include exemptions from the “luxury tax” for Asian players’ salaries or enhanced revenue sharing for teams with at least one Asian on the roster.  “We have many weapons at our disposal, and I would not rule out rule changes on the court that promote [Asian] play.”

While financial incentives to promote diversity are now unexpected, rule changes may incite controversy.  Stern talked down the odds of such negative reaction.  “[Asian] players traditionally have had a disadvantage in our sport,” said Stern.  “They are shorter and are scientifically known have lower bone density.”  Stern said that one simple rule change could be giving Asians an extra foul before fouling out.No, all these fans do not look alike as they are merely holding up placards. One thing is certain though. They are all going "Linsane!"

Since Lin-sanity took the world by storm, the NBA’s popularity among Asians has skyrocketed.  Some industry experts believe Asian fans will be the key to the NBA’s continued growth.  The NBA has entered discussions with Chinese officials about promoting 10 NBA exhibition games in mainland China before the 2013-14 season. 

The NBA gained popularity in China with the success of Yao Ming with the Houston Rockets.  Ming retired in 2011 after being plagued with angle injuries.